Liverpool's mammoth £25m-a-year Warrior kit deal rewrites the record books

Liverpool have wrapped up a £25m-a-year kit deal with Boston-based company Warrior Sports — a record for English football and twice what adidas currently pay.
Warrior, a subsidiary of New Balance, will take over from adidas ahead of the 2012-13 season and it is expected to be a long-term relationship which puts Nike’s deal with Manchester United - worth £23.5m - into the shade.
The news comes as a huge blow to their current kit manufacturers as Liverpool's shirt is the fourth-highest selling replica in the world.


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